#1 RELIABLE

OVER AND OVER AGAIN. AND AGAIN. WE TEST OUR PRODUCTS UNDER EXTREME CONDITIONS TO MEET THE DEMANDS OF ANY RIDER.

#2 INNOVATIVE

JUST BECAUSE WE ARE AT THE TOP, DOESN’T MEAN WE DON’T LIKE A CHALLENGE.

#3 ASPIRATIONAL

WE DON’T BELIEVE IN FINISH LINES. ONLY STARTING POINTS.

#4 GOOD VALUE

WE HELP RIDERS TO REACH THEIR GOALS. WHAT PRICE DO YOU PUT ON SATISFACTION?

#5 STATE OF THE ART

IT DOESN’T GET ANY BETTER THAN THIS. UNLESS WE IMPROVE IT.

#6 PRIDE

WE TAKE GREAT PRIDE IN WHAT WE DO. AND WITH WHOM WE DO IT. THAT IS OUR GREATEST ACHIEVEMENT.

#7 RECOGNISABLE

IT’S NOT HARD TO RECOGNISE A PRO USER. IT’S THE RIDER USING WELL DESIGNED, LIGHTWEIGHT YET STURDY COMPONENTS. THE ONE THAT LEAVES THE REST BEHIND.